Creative Realities Announces Agreement to Supply and Deploy up to 5,000 Additional Screens for Starlite Media Expansion
LOUISVILLE, Ky., April 13, 2023 (GLOBE NEWSWIRE) -- Creative Realities, Inc. (“Creative Realities,” “CRI,” or the “Company”) (NASDAQ: CREX, CREXW), a leading provider of digital signage and media solutions, today announced a new agreement to deploy infrastructure solutions for up to 5,000 digital media assets for the Starlite Media network at large outdoor shopping centers anchored by big boxes and supermarkets throughout the United States.
Starlite Media’s existing retail media network is comprised of over 6,000 media assets at retail locations in the top 20 Designated Market Areas in the United States. On March 21st, Starlite Media announced a partnership with Quantela, an urban infrastructure solution provider, and Digital Alpha, an investor that will provide the capital required to add more than 5,000 new digital media assets over the next three years through the strategic partnership. CRI has been designated as the design, procurement, and installation provider for strategic partnership with an initial deployment commitment valued at $2 million to the CRI and approximately $50 million of additional backlog at full deployment.
“The promise of on-premise digital media is vast as advertisers seek impressions on the retail path to purchase, place of purchase, point of purchase and path to home,” stated Rick Mills, CEO of Creative Realities. “This is just the beginning. Combined with the Company’s unparalleled capacity to deploy at scale for enterprise customers, our technology stack and ad-serving platform are well positioned to exploit the explosive growth of place-based Digital-Out-Of-Home networks.” Mr. Mills continued, “As discussed on our recent earnings call, this is one of a number of opportunities that CRI has secured to deploy, power and manage DOOH networks and related media sales.”
About Creative Realities, Inc.
Creative Realities helps clients use place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. The Company designs, develops and deploys digital signage experiences for enterprise-level networks, and is actively providing recurring SaaS and support services across diverse vertical markets, including but not limited to retail, automotive, digital-out-of-home (DOOH) advertising networks, convenience stores, foodservice/QSR, gaming, theater, and stadium venues.
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