Creative Realities receives orders for $6.2 million in software licenses from leading MNO customer

LOUISVILLE, KY – June 28, 2017 – Creative Realities, Inc. (“Creative Realities”, “CRI”, or the “Company”) (OTCQX: CREX), a leading digital marketing solutions, announced today that a whollyowned subsidiary of the Company was awarded purchase orders totaling $6.2 million under an existing Master Services Agreement with a leading Mobile Network Operator (“MNO”). The MNO has been a client since 2012. 

Under these purchase orders, the Company will provide software and services related to certain of the MNO’s systems.  Revenues from these purchases are expected to be recognized in the second, third and fourth calendar quarters of 2017.

This order is further validation of the Company’s continued focus on our core software and service offerings, and competencies,” said Rick Mills, Chief Executive Officer. 

About Creative Realities, Inc.

Creative Realities helps retailers and brands use the latest technologies to inspire shopper engagement in and around the Store.  Founded 16 years ago, the firm's evolving client base has led to recognized leadership in deploying technology aligned with strategic and consumer behavior goals at Retail. The firm has created and delivered consumer/shopper experiences, designs and installs high-end audio-visual networks, and is actively providing recurring SaaS and support services across diverse categories: Automotive, Apparel & Accessories, Banking, Baby/Children, Beauty, CPG, Department Stores, Digital Out-of-Home (DOOH), Electronics, Fashion, Fitness, Foodservice/QSR, Financial Services, Gaming, Luxury, Mass Merchants, Mobile Operators, and Pharmacy Retail. The Company has five offices across North America and active installations in 40 countries.

Cautionary Note on Forward-Looking Statements 

This press release contains certain statements that would be deemed "forward-looking statements" under Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and includes, among other things, discussions of our business strategies, future operations and capital resources.  Words such as “may,” “likely,” “anticipate,” “expect” and “believe” indicate forward-looking statements.

These forward-looking statements may reflect management’s present expectations and estimates regarding future expenses, revenue and profitability, trends affecting our financial condition and results of operations, operating efficiencies, revenue opportunities, potential new markets, and the ability of the Company to effectively compete in a highly competitive market. Nevertheless, and despite the fact that management’s expectations and estimates are based on assumptions management believes to be reasonable and data management believes to be reliable, the Company’s actual results, performance, or achievements are subject to future risks and uncertainties, any of which could materially affect the Company’s actual performance.  Risks and uncertainties that could affect such performance include, but are not limited to:  the adequacy of funds for future operations; future expenses, revenue and profitability; trends affecting financial condition and results of operations; ability to convert proposals into customer orders; the ability of customers to pay for products and services; the impact of changing customer requirements upon revenue recognition; customer cancellations; the availability and terms of additional capital; ability to develop new products; dependence on key suppliers, manufacturers and strategic partners; industry trends and the competitive environment; the impact of the Company’s financial condition upon customer and prospective customer relationships; and the impact of losing one or more senior executives or failing to attract additional key personnel.  These and other risk factors are discussed in Company reports filed with the Securities and Exchange Commission.

Given these uncertainties, and the fact that forward-looking statements represent management’s estimates and assumption as of the date of this press release, you should not attribute undue certainty to these forwardlooking statements.  We assume no obligation to update any forward-looking statements publicly, or to update the reasons why actual results could differ materially from those anticipated in any forward-looking statements contained in this press release, even if new information becomes available in the future.

Investor Relations Contact:
Andrew J. Barwicki
Barwicki Investor Relations Inc.
Tel: (516) 662-9461 
andrew@barwicki.com

Company Contact:
John Walpuck
Chief Financial Officer & Chief Operating Officer Creative Realities, Inc.
Tel: (949) 228-7777 john@cri.com